85. Video Podcasting and Your CEO Style with Melanie Lippman

Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO sytle. And as today's guest relates, this isn't superficial. Your clothes play an important role in building your brand as a CEO and thought leader. Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male-dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from the Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable, and viewed as a leader. I think that the last part - about being viewed as a leader - is super-important. One of my favorite quotes from this interview is, "Who is the person you're aspiring to be, what would they want to feel like, and how would they want to show up?" For those of us in the visibility and entrepreneurial space, this is an important subject, not only because of the gradual reopening of face-to-face networking events. As anyone involved in podcasting knows, more and more podcasters are using videos of interviews - either as clips on social media or full interviews. And as Melanie relates, how you present yourself and define your CEO style - online, in podcast video interviews, or face-to-face - sets the tone for future business relationships. Topics covered include: My own video interview clothing-and-branding fail! What Melanie does with her clients and why it matters The differences between styling for showing up in IRL and on video Melanie's first steps to take if you feel like you're not embodying a CEO style that feels authentic The role that clothes can play in fostering deeper connections Full show notes and resources: https://thepodwizegroup.com/ceo-style