93. How to Use Podcasting for Business

Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads. So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast production company, to talk about just that. Megan and I chat through the four roles to consider when podcasting for business, both as a podcast host and as a podcast guest. Whichever role you're in, this episode is sure to shed some light on how to align your podcast goals with your business goals.  Topics covered include: The four roles podcasts can play in a business How podcast guesting can support those four roles When do you need to 'stand out' when podcasting for business?   The biggest contributors to podfade that Megan sees in her business The one platform you MUST be on for podcast growth (where Megan is a total Debbie Downer… joking - it's just a platform I don't want to use)  Full show notes and resources: https://thepodwizegroup.com/podcasting-for-business