Author Series: Data Driven Business Transformation

Join Mike Lampa as he interviews Peter Jackson about his bestselling book "Data Driven Business Transformation." Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results.   ABOUT CARRUTHERS + JACKSON: Carruthers and Jackson was founded by global leaders in data transformation, Caroline Carruthers, and Peter Jackson, to support organisations to fully drive the value of their data. With so many exciting developments being made around innovations, such as machine learning and artificial intelligence, organisations first need to get their data right to ensure the right foundations. At Carruthers and Jackson, we place data literacy at the heart, ensuring an organisational wide approach to data transformation. As authors of best-selling books Data Driven Business Transformation and The Chief Data Officer’s Playbook, Caroline Carruthers, and Peter Jackson, embed their principles, models, practical, hands on approach combined with their years of experience in leading data driven businesses, to transform organisations across the world.   More information and book sales can be found here.