S3E17 - How to setup affiliate marketing for B2B SaaS with Dustin Howes

Do you already have an affiliate marketing program set up for your B2B SaaS? If not, Are you considering setting up an affiliate marketing program for your B2B SaaS but unsure where to start? Fear not! In this episode of the Grow Your B2B SaaS Podcast, hosted by Joran Hofman, we delve deep into the world of affiliate marketing. Our guest expert, Dustin Howes, brings over 13 years of experience in affiliate marketing, having worked with renowned companies in the industry. With his extensive expertise, including hosting the Affiliate Nerd Out podcast and creating his own affiliate marketing masterclass, Dustin is the go-to resource for discussing effective affiliate marketing strategies. Key Timecodes (00:36)Show and guest intro (1:17)Why listen to Dustin (2:14) What is Affiliate Marketing (3:12) Minimum Requirements for Starting an Affiliate Program (4:52) Misconceptions About Affiliate Marketing (6:57) Benefits of Setting Up an Affiliate Program for B2B SaaS Companies (9:32) Common Mistakes in Setting Up and Managing an Affiliate Program (11:55) How the perfect Onboarding of Affiliates should look like (14:09) Why it's important to write content for your affiliates (18:02) Dustin’s Ideal process for setting up an affiliate program (20:47) The Importance of Patience in Growing an Affiliate Program 25:09 Can your Existing Clients be your Affiliates? (25:43)  Best Practices for Onboarding Affiliates (27:49) Influencers vs. Established Publishers: Which Content Strategy Reigns Supreme? (29:24) Challenges in Affiliate Marketing Outreach (31:57) Advice for Growing a SaaS to 10K MRR (33:13) Advice for Growing a SaaS to 10M ARR (35:13) Advice for SaaS Founders (37:02) The One thing Dustin wishes he knew 10 years ago (37:06) The Importance of AI in Marketing