S4E4 - The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg

In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions.  Key Timecodes (00:00) Show Intro (01:45) Ocean’s Funding Rounds and Employee Count (02:40) Michael’s Entrepreneurial Journey (05:01) Market Redefinition and End Goal (08:20) Overcoming Rock Bottom Moment (09:55) Incremental Success Factors (14:00) Go-to-Market Strategy (16:20) Targeting Specific Industries (18:17) Marketing Approach and Challenges (26:40) Advice for Founders Starting Out