The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition? I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months. And ... they had learned 15 of the worst performance-killing mistakes Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all. So for this Growth Masterminds we have Pablo Gonzalez, the author of that LinkedIn post. He is a performance marketing director for Admiral Media and has worked in performance and digital marketing for over a decade with clients like Mercado Libre, Banco Galicia, and multiple other brands. What can you definitely not do while scaling UA spend? Watch and listen!