What can we learn from 24 trillion in-app ad bid requests?

Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads. I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of: - 24 trillion bid requests - 630,000 apps - 1.4 billion daily active users - 10 billion machine learning decisions every day I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did ... and now you can too!