30 Takeaways from SuprFan - Artist Fan Communities EP:202

Happy Tuesday people. How we living? Hope everybody is. Good. Whether you're online or watching your dashboard, super glad you're here. This is Monetizer. Monetizer happens the fourth Tuesday of each month, where we talk about e commerce, productizations, process and systems, kind of the back office stuff that makes the front office possible. SuprFan Origins Let's talk a little bit about super fans and artists communities. We work for one of the Largest publishing companies in the world here in Nashville. About four years ago, they brought us into work with them on some of their legacy artists, Burt Bacharach, Michael Jackson, Taylor Swift, Bob Dylan type brands. The world they came up in the seventies, sixties, seventies, and eighties and that WORLD is largely gone. The dinosaur record label model, they brought us in to help them think through a way to kind of reinvigorate their audience. If you're into Burt Bacharach, that's what you care about. If you're into Bob Dylan, that's what you care about. The origin story for super fan really started there and then. Super fan artist communities, Our 30 takeaways. I wanted to do is just kind of assemble kind of a stream of consciousness, punch list of things that we've learned, maybe the hard way, or maybe the right way. Here they are.... 1. THE FIRST TAKEAWAY IS THAT IT'S NOT JUST FOR KISS. 2. THE SECOND TAKEAWAY, MUSIC ISN'T THE MAIN PRODUCT. 3. THIRD TAKEAWAY IS ARTISTS LEAVE TONS OF MONEY ON THE TABLE. 4. THE FOURTH TAKEAWAY THIS ISN'T PATREON, ISN'T INDIEGOGO, ISN'T CLICKFUNNELS OR INFUSIONSOFT. 5. THE FIFTH TAKEAWAY IS SHOW THE WORK. 6. TAKEAWAY NUMBER SIX IS: THE HAMSTER WHEEL IS REAL. 7. TAKEAWAY NUMBER SEVEN IS UNDERSTAND YOUR PRODUCT TYPES. 8. NUMBER EIGHT IS CADENCE. 9. TAKEAWAY NUMBER NINE IS THE PRODUCT STACK. 10. TAKEAWAY NUMBER 10 IS THE BOTH AND OPTION. 11. TAKEAWAY NUMBER 11 IS THE IDEA OF SUPERSIZE ME. 12. TAKEAWAY NUMBER 12 IS FULFILLMENT AND DELIVERY 13. TAKEAWAY NUMBER 13 IS THE IDEA THAT MRR MATTERS 14. TAKEAWAY NUMBER 14 IS PEOPLE STAY CUSTOMERS FOREVER. 15. TAKEAWAY NUMBER 15 IS THAT IT SAVES SASS COSTS. 16. TAKEAWAY NUMBER 16 IS THAT ARTISTS GET BACK TO BEING AN ARTIST. 17. TAKEAWAY NUMBER 17 IS ARTISTS FAIL AT PRODUCTIZATION. 18. TAKEAWAY NUMBER 18 IS THAT ARTISTS LOVE SHINY OBJECTS. 19. NUMBER 19 IS THE IDEA OF ARTIST BUY IN. 20. TAKEAWAY NUMBER 20 IS MESSAGING. 21. THE 21ST TAKEAWAY IS ENERGY TRAVELS. 22. TAKEAWAY NUMBER 22 IS VA'S? YAY!!. 23. TAKEAWAY NUMBER 23 IS REMOVE FRICTION. 24. TAKEAWAY NUMBER 24 IS FANS ARE CHEERLEADERS. 25. TAKEAWAY NUMBER 25 COMMUNITY OVER TRANSACTIONS. 26. NUMBER 26, A CONFUSED MIND NEVER BUYS. 27. TAKEAWAY NUMBER 27 PIGS GET FAT, HOGS GET SLAUGHTERED. 28. TAKEAWAY NUMBER 28, COMMUNICATION IS EVERYTHING. 29. TAKEAWAY 29. ONBOARDING IS HUGE. 30. COMMUNITIES ARE REALLY THE CENTER OF GRAVITY FOR THEIR CAREER GOING FORWARD. So those are the 30 takeaways that we've learned over the past four or five years in growing artists, communities, launching communities for, Some legacy artists and some new regional and local level artists. I hope that helps you. More about SuprFan here. Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter. Head here to learn about Our Community --- Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support