Don’t Let Your Branding Sabotage Your Coaching with Naomi Gee

Naomi Gee is an expert in clear messaging, copywriting, and visual branding who specifically loves working with health and wellness coaches.  Even if you are new to coaching, you likely know that learning how to tell your story is a clutch part of branding that, frankly, nobody likes doing or feels is worth their time and energy. But it IS worth the time and energy — and it’s gosh darned essential.  In this conversation, Naomi walks us through a website audit (the grunt test) that you can do on your website, right now, to make sure that it’s communicating to your audience in the way that online audiences desire to be communicated with.  To be honest, Naomi gives away a ton of actionable messaging tips and tricks in this episode; ideas and concepts that you can put into play right away. Her tips include the ways your website makes you look like an amateur (even if you’re not), why consistency is key (in language and branding), the power of a good call to action, how to structure an intake form, lead magnets, headlines, when in your business you should start worrying about design, and the 4 design mistakes that health coaches make.  Get ready to take notes and take action on this one, folks.