Find Your Entrepreneurial Archetype with Christina Frei

If you take nothing else away from this episode with our guest Christina Frei, remember the generosity practice that asks the question “Pretend that you have all the resources you could ever need and want - what would you want to give through some fascinating research?” Such a fun question. Christina believes that when you contemplate what can happen in a real human connection, then your marketing sparkles with possibilities. This matters particularly for service-based professionals who need to market their humanity AND their expertise.  Sounds familiar doesn’t it, health coaches? Christina talks about how we are all going through a transition of letting go of martyrdom and moving into a place of service. This is particularly important when you are struggling with pricing your services. Christina also teaches us ways to decide what a client really needs not what they think they want,  and what we can gain from doing some type of “business journalling.” Most interestingly, Christina uncovered five entrepreneurial archetypes: nurturers, adventure guides, door openers, steady presences, and celebrators. Each of these types has its way of changing lives and getting clients.  So, if you are ready to learn what type you are (and which type Laura and Erin are), dig into this episode. Connect with Christina on: TEDx Talk: https://www.innatemarketinggenius.com/the-tedx-talk/ Book: https://amzn.to/3N8heZy Podcast: https://podcasts.apple.com/ca/podcast/marketing-for-humans/id1474819506 Website: https://www.innatemarketinggenius.com YouTube: https://www.youtube.com/channel/UCLF1PD4jBOBKmWP_qd5BpVw LinkedIn: https://www.linkedin.com/in/christina-frei/ Facebook: https://www.facebook.com/innatemarketinggenius