Unlocking Success in Your Health Coaching Business with Jennifer Woodward

Our guest today is Jennifer Woodward, who heads up the Business School for Functional Diagnostic Nutrition. Jennifer has an MSci in Integrative Nutrition, is a  Certified Functional Diagnostic Nutrition Practitioner (FDN-P) and is a Board Certified Functional Wellness Coach (BCFWC). So yeah, she is a high achiever who works hard to bring her clients actionable and simple ways to succeed.    Starting a business is probably the greatest leap for many health coaches. It's something you may have never done before, and while your passion for helping others is what got your foot in the door, you feel totally stuck or lost as to what to do next, and then what to do after that, and then what to do after that. This is the task that many health coaching schools like FDN have shown up for.    In this episode, Jennifer discusses the need for patience, self-care, and targeted marketing.  She also emphasizes the importance of business education for health coaches and offers tips on starting a successful practice.    In this conversation and her training, Jennifer encourages her students to take a stepwise approach to launching their business that makes sense and is easy. This is another business pep talk for you coaches to help keep you marching toward your goal of starting your business so you can help more people.    Episode Overview: 00:00:00 Introduction: Jennifer Woodward and the Business School for Functional Diagnostic Nutrition 04:19: Entrepreneurship in health coaching: Not a common skill, but learnable 08:20: The reality of starting a business with low overhead 15:56: Balancing the ebbs and flows of business 22:31: Managing time and energy for productivity 26:54: Foundational steps for building a coaching business 30:30: Fitness as a journey to health coaching 31:57: Niching down and determining your target audience 35:20: Personal experience leads to identifying a focus area 38:00: Getting feedback even without a large following or email list 40:42: Empathy: A strength in health coaching 50:05: Using story-based marketing to build your business 52:52: The importance of sharing your story on social media 57:34: Social media trends and business seriousness 1:00:13: Steps to acquire your first client   Connect with Jennifer on: Website: https://jenniferwoodwardnutrition.com Facebook: https://www.facebook.com/jenniferwoodwardFDNP/ Instagram: https://www.instagram.com/jennifer_woodward_wellness/   ---   Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.