The Awareness/Sophistication Play for Black Friday | Supplement Marketing Strategies

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies - Podcast autorstwa Bobby Hewitt - Niedziele

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"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...

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