What is Marketplace Awareness and Sophistication - Part 1

Part 1 of a 2 part episode on Marketplace Awareness and Sophistication.At each stage the awareness level of the marketplace increases. Remember awareness is all about how well the market knows their problem or your product. There are five stages.Level 1: Completely Unaware – Your prospects are not aware of their problem or the need for a solution. (i.e. I hear a clicking noise in my ear when I press on it but I don’t know what it could be.)Level 2: Problem Aware – They are only aware of the p...