#047: How to Use Public Speaking to Land B2B Writing Clients

Creating a smart prospecting strategy is very much like assembling a solid, diversified investment portfolio. And just like the world of investments has countless options, there are many prospecting and self-promotional tactics available to today's freelance writer. Too many, in fact! But one tactic that we don't talk about enough is public speaking. And more specifically, delivering talks to groups and organizations. In this show, I interview someone who's landed a great deal of freelance work with this idea: my colleague Steve Slaunwhite. Steve shares what he likes best about this particular type of self-promotion, whom this strategy is best-suited for, the steps to take to make this work, and how you can get started today.