#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

Most commercial writers see themselves as just that: a commercial writer.  They describe themselves as writers. And they pitch themselves as writers.  Nothing wrong with that! But that’s not the only way to make a living as a freelance commercial writer or copywriter.   In this episode, you’ll hear from Maureen Farmer, founder of Word Right Executive Career Management. Much of what she does for clients involves writing, but she packages her services differently. As a result, her clients view her more as a strategic resource than a writer — and are willing to pay her accordingly. Find out why...