Stacy's Pita Chips, Stacy's Juicebar and BeBOLD Bars: Stacy Madison, Founder

Many of you know Stacy Madison as the Founder of Stacy’s Pita Chips, a brand she grew from a food-stand to a $65 million dollar company that she sold to Pepsi. She is now launching a new brand, the refrigerated BeBOLD bars. I was beyond thrilled and honored to have Stacy on Hitting The Mark as we were talking about how politics and brands mix, what crucial branding mistakes not to make, how to spread your brand’s message and what branding means to someone like Stacy, who has sold her company for a quarter billion dollars.