Building a Great Experience with The Secret Hopper

Imagine having a mystery shopper come into your brewery tap room or shop and assess how you and the team are doing from a customer experience perspective. Well, that's what Andrew Coplan who runs The Secret Hopper does for brewers across the United States of America. With over 8000 breweries now in operation - and that figure still steadily rising - it is no longer enough just to 'brew great beer', though that certainly is a key factor. The modern drinker now wants the experience to go with it. In this episode, Nick and Andrew discuss the merits of providing your customers with a great experience and how it can enhance your brewery, brand and business through adopting a few simple changes to how you operate. --- Follow us on social media @hopforwardbeers Subscribe to the podcast and leave us a review Visit hopforward.beer to find out how we can get you ahead in the brewing and beer business through our branding and marketing services.