Episode 109: Branding a Beer Business: a Conversation from a Designer's Perspective [with Marcus Ohanesian and Nick Law]

On the Hop Forward Podcast this week, two designers involved in the craft beer space - Marcus Ohanesian (Perfect Evolution) and podcast host Nick Law (Hop Forward) discuss branding from a designer's perspective. How has beer branding changed over time?  How does a designer approach a branding project?  What does a brewer need to do to get their product to stand out on a shelf or a bar?  And what even is branding?  Is it just the design on a can or a flashy logo? These are some of the questions we ask as we talk about how branding can be make or break for your beer business. Find out more from Hop Forward and our partners… Follow is on Social Media: Facebook / Instagram / Twitter / LinkedIn Visit hopforward.beer for more insights and a range of branding, marketing and business development services to help you and your beer business get ahead. Join our Facebook Community to connect with other industry professionals from across the globe.