Episode 165: Going Hyperlocal [with Amity Brew Co]

Hyperlocalisation in craft beer refers to the trend of breweries focusing on creating and distributing their beers within a very limited geographic area, typically within a few miles of the brewery. The idea behind this approach is to create a strong sense of community around the brewery, while also allowing the brewer to experiment with locally-sourced ingredients and flavours that are unique to that particular area.Hyperlocalisation can also be seen as a way for small breweries to compete with larger, more established breweries that have wider distribution networks. By focusing on a small geographic area, hyperlocal breweries can offer a more personal and intimate experience, and build a reputation for quality and innovation that is difficult to replicate on a larger scale.This week, we have the pleasure of speaking with Amity Brew Co, a brewery located in Sunny Bank Mills, in the northwest of Leeds, England. Amity Brew Co prides itself on its focus on community, friendship, and, of course, fantastic beer. Join Nick as he sits down with Rich and Russ from the brewery to explore the unique qualities that set brewpubs and the communities they serve apart, as well as some of the challenges they face.Nick also chats to Mike Benson from Crisp Malting Group to discuss mash efficiency and what you can do to improve yours.THIS WEEK'S EPISODE IS SPONSORED BY: Crisp Malting GroupAt Crisp Malt we have lived and breathed malting since 1870. With our passion and expertise, we produce and supply the finest UK malt to the brewing and distilling industry across the globe.  Visit https://crispmalt.com/our-malts/heritage to discover more!---Looking for a BRANDING, help with your MARKETING or COMMERICAL expertise?Visit hopforward.beer to find out how we can help you get ahead the brewing and beer business.Follow Hop Forward on social media at:Facebook | LinkedIn | Twitter | InstagramLike the Hop Forward Podcast...?Leave us a review and give us some stars on Apple Music.