How to build trust with your copy

When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers. Tune in to learn: How to use specifics, stats and facts to earn trust The importance of clarity and error free content How to use guarantees Using testimonials, clients lists and samples Why fake scarcity and offers don't work Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Useful links Hemmingway app Podcast 2 – How to find copywriting clients Lies in copywriting – Hyperbole Vs Realism