Pamela Wilson on accidental copywriting and profitable content marketing

When do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two? Our guest today has done all those things, and in our interview she shares her journey from non-writer to writer as well as some essential nuggets from her book on content marketing. Tune in to learn: Pamela’s journey from graphic design to author How to beat imposter syndrome (from someone who has) Why and how many businesses are failing at content marketing Pamela’s four day strategy for creating and publishing exceptional content The headline writing process for her book title Why you need to be blogging How often you should promote your content   About Pamela Pamela Wilson is an award-winning graphic designer and marketer. Through her business Big Brand System, she has helped companies of all sizes create profitable, unforgettable online businesses. She was Executive Vice President of Educational Content for Copyblogger and Rainmaker Digital. She’s a keynote speaker, and now she adds author to that list, with a new book on content marketing. Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to AussieRachel from Australia for a fantastic review of the show. Question for the listeners We’d love to know whether you prefer it neat or messy? You can let us know on Twitter (@hotcopypodcast) or our Facebook page! Useful links: Big Brand System Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience PickFu: Instant market feedback polls ImageLab The Copywriting Conference: May 5, 2018 The Recipe for SEO Success course: Open Oct 11, 2017