Sean D'Souza: The importance of stories in copywriting

In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.   Tune in to learn: How Sean went from cartoonist to author Essential elements of a good story How copywriters can integrate storytelling into everyday copywriting projects Types of stories to be avoided What signature stories are and why you should use them And from you we’d love to know, what is your morning routine? Tell us on Twitter or our Facebook page.   Tell us what you think  Leave your thoughts and ideas on the Hot Copy website. And tell us if you prefer to write or type! And subscribe on: iTunes | Android | RSS  Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Caroline for her review on Stitcher. Links mentioned in this article: Psychotactics website Storytelling mini-series (Psychotactics) Three month-vacation podcast The 17 Question Testimonial: How To Ensure You Get an Amazing Client Response Psychotactics on Facebook Sean on Twitter Good to Great: Jim Collins Cliff-jumping goslings (BBC)