The secret life of an American copywriter

  Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.She also used to love dressing up as a pirate.In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters. Tune in to learn: How playing pirates helped boost Kira's brand How Kira got started as a copywriter and her biggest challenges early on Where Kira writes What character traits Kira thinks makes for a quintessentially American copywriter Why Americans are so obsessed with conversion copywriting Kira's go to resources for conversion copywriting   About Kira Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriously—but doesn't take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast. Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Chief White Rabbit for a fantastic review of the show. Question for the listeners We’d love to know if you've ever visited the States or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page! JUMPCHART PROMO Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017. Useful links: Kira Hug's website Kira on Twitter Kira on Facebook