#037: Alex Su - Legal Tech Leader and Social Media Maven

In this episode I speak with Alex Su. Alex is currently the Head of Community Development at Ironclad, a digital contract management company. Before working at Ironclad, Alex was a Sales Team Lead and Director of Business Development at several other legal tech startups and before transitioning to the world of legal tech, Alex was an Associate at the New York law firm Sullivan and Cromwell and a law clerk in Chicago to federal district court Judge Edmond Chang. In addition to Alex's work in the legal tech space he is perhaps most well known on TikTok (where you can find him @legaltechbro) where his comedic videos about the legal industry get an incredible 3-4 million monthly views. He is also on Twitter, Instagram, and LinkedIn where he shares his personal story and social commentary on the legal industry. In our conversation we discuss his path to legal tech, how to find the best legal career for you (even if the path is not as traditional), how being authentic on social media allows him to lead conversations about the future of the legal profession, the valuable skill of cold calling (and how to do it better), and advice for consumers of legal tech as well as those who want to enter the space.  If you enjoy this episode, make sure to sign up for future episodes at www.howilawyer.com or subscribe wherever you get your podcasts.