Will Bowlby, founder Kricket: Revealing The Hidden Marketing Genius of Kricket Modern Indian Restaurants and London’s Favourite Cocktail Bar SOMA, Soho

Me loves me’s a-bitta Kricket.A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavourBowls you over.Smacks tastebuds for 6. Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.Cricket, the sport, played in England and India.Marries the two countries.Kricket, the restaurant, combining British Ingredients with the ...