A Mouse Pod (How to Stand Out in a Crowded Market)

One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby).