In Clear Focus: Red and Blue Customers with Chris Peterson

IN CLEAR FOCUS: Chris Peterson, author of "Red & Blue Customers" and co-founder of Lifemind.ai, explores how worldviews influence consumer behavior. Chris outlines purchase values that distinguish liberal and conservative customers, how popular brands align with different perspectives, and reveals the secrets of effective ad creative strategies for both groups. Chris also reveals how fear shifts buying patterns and discusses how understanding these dynamics builds stronger brand connections.