Building the BOFU
In the Sauce - Podcast autorstwa Heritage Radio Network
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Eleanor Hayden is a shopper marketing and merchandising expert, having built platforms at Kodiak Cakes and Siete. On this episode of ITS, Eleanor walks Ali through both digital and in-store shopper marketing, as well as Instacart. Working with retailers to engage their customers has never been easier or more important, so for emerging brands building their grocery presence, this episode is a must-listen.
