How to know when it’s time to disrupt yourself

As part of the CDC formula that I use very instinctively now when it comes to my messaging, the D is for disruption.In an ever increasingly noisy world, your ability to stand out has never been more important. However, disruption is not just about how to communicate a disruptive message or how to appear disruptive in the newsfeed.There are many ways that you can disrupt somebody's perception and most importantly, their perspective.We want people to think in a different way so they consider ta...