Is it time to stop marketing to people's pain points

So I have got a quick and dirty one for you today. The question is, is it time for you to switch up your marketing? And the answer might be yes. And it might be no. And when I say marketing, I am specifically talking about the way that you speak to your dreamboat client–your potential dreamboat client–in the way that you message.Highlights 02:07 Sounding like everybody else03:05 My number one principle when it comes to messaging03:33 My dreamboat client before v/s now 05:4...