45 - Case Study - Viney Holiday Properties

In this episode, Jake interviews Kay Coles from Viney Holiday Properties. Kay shares the remarkable success with her marketing for her holiday properties near the Cotswolds, UK.  When lockdown hit in March this year, rather than wait and see what the outcome may be for her property business, Kay decided to take ownership for what she did have control over - the marketing for her property. When businesses are faced with difficult times, it's the marketing that often takes the first hit. Instead Kay decided to use the time to invest more into growing awareness for her business so when the lockdown is lifted, she has more clients than ever waiting to visit her holiday lets. In the past two months, Kay's audience on Instagram has grown from 2,000 followers and the occasional inquiry for holiday lets, to over 6500 followers with new inquiries coming in every single week. This episode provides remarkable hope for every business owner who is struggling in light of the current pandemic as she offers actionable tips that anyone can implement right now on Instagram to grow their audience and generate more leads for their business.  - Resources mentioned in this episode: - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic - Grow your brand with Instagram: https://jakeadamdavey.com/brand - jakeadamdavey.com/avatar Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don’t Forget: If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music references: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library https://youtu.be/6by8zhaG04Y