EffWorks Global 2023: The long and the short of it, 10 years on
IPA Podcast - Podcast autorstwa Institute of Practitioners in Advertising (IPA) - Środy
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Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.
