New Business Diaries: Gareth Evans and Becky McKinlay
IPA Podcast - Podcast autorstwa Institute of Practitioners in Advertising (IPA)
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In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.
