The Effectiveness Files: Tony's Chocolonely
IPA Podcast - Podcast autorstwa Institute of Practitioners in Advertising (IPA) - Środy
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In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.
