#75: How many actually have the capability to sell to the C-Suite? | SELLING TO THE C-SUITE - PART 1

When do executives get involved in the decision making process? How does a CEO make an impact? Who has true trusted advisor status? How many people have legitimate influence? How do we market to the C-Suite? Are the gatekeepers softer now? How do we stay ahead of the curve?  Back to deconstructing and reconstructing the most influential sales texts out there - starting with the revised and updated Selling to the C-Suite. Written by Nicholas A.C. Read & Stephen J. Bistriz, with a foreword from Neil Rackham!   Subscribe to the podcast here.  https://podcasts.apple.com/gb/podcast/irc-book-club/id1397662527?mt=2  Rate and review, let us know what you think!   For all the latest from us, connect with us on LinkedIn.    https://www.linkedin.com/in/jonathangraham4/  https://www.linkedin.com/in/michaelprice6/  https://www.linkedin.com/company/inward-revenue-consulting/   www.inwardrevenue.co.uk