Ep. 419 Steve Raye U.S. Market-Ready | Top Ten Objections You'll Hear

Italian Wine Podcast Episode 419: IWP presents "How to Get U.S. Market-Ready" with Steve Raye and the Top Ten Objections You'll Hear From... Importers, distributors, and accounts have many reasons to say "no" to a brand. Wine and spirit brands can avoid the automatic "no" answer, but doing a bit of homework, being prepared, and following these basic principles. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | https://italianwinebook.com/index.php/how-to-get-us-market-ready-wine-and-spirits/