Ep. 434 Steve Raye U.S. Market-Ready | DTC Revisited

Italian Wine Podcast Episode 434: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. The wine and spirits playing field is in constant flux, especially with respect to E-Commerce and Direct to Consumer sales. This is even more so with the specter of COVID present. Here, Steve revisits some DTC concepts and definitions with state of the art information. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | https://italianwinebook.com/index.php/how-to-get-us-market-ready-wine-and-spirits/