Ep. 454 Steve Raye U.S. Market-Ready | Scores Matter

Italian Wine Podcast Episode 454: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. How much do wine and spirit competition scores matter? If you're looking to get the time and attention of a potential importer in the United States having relevant tasting scores can make all the difference. One fundamental difference between wine and spirit competitions is each wine vintage has unique characteristics, meaning there may be reasons to submit wines to competitions annually. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | https://italianwinebook.com/index.php/how-to-get-us-market-ready-wine-and-spirits/