98: This Design Trend has to STOP!

What’s a Hobbit? Wolves have meetings? Does Gandalf actually do REAL magic? Oh and Jonathan talks about the BEST PRODUCT HE’S EVER USED. Jake and Jonathan have an email-off! Find out why adding friction and asking your customers to work is actually a good thing. Finally, buy a book that Jonathan recommends even though he hasn’t read it yet! Show notes: https://productbreakfastclub.simplecast.com