Elfried Samba | The Future of Marketing

Check out the new LinkedIn report here: https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/PDF/Work-Change-Small-Business-Report-Dec-2025-UK.pdf Vote for Jimmy’s Jobs People’s Choice Award: https://politicalpodcastawards.co.uk/the-peoples-choice-award/ And sign up to our NEW community here! https://app.heartbeat.chat/jimmysjobsbackstage/invitation?code=DF4BEJ Elfried “Elf” Samba helped turn Gymshark from a small UK fitness brand into a global cultural movement - powered by community, creators, and culture over traditional advertising. In this episode of Jimmy’s Jobs of the Future, Elf breaks down the real marketing strategies behind Gymshark’s rise, why most brands misunderstand community, and how personal brand, trust, and cultural relevance now drive growth more than spend. We cover: 🔥 The exact community-first model that scaled Gymshark 🧠 The “jab, jab, jab, right hook” strategy in real brand terms 👥 The Three A’s of elite hiring: Ability, Agency & Attitude 🌍 Why IRL + URL is the future of brand building 📈 How to actually use LinkedIn as a growth platform 🎯 Why culture beats performance marketing in the long run This is a practical marketing masterclass for founders, brand builders, creators and anyone serious about growth in the modern internet economy. ✅CLICKABLE CHAPTERS 00:00 Intro 01:25 How Gymshark’s Marketing Model Really Evolved 03:00 Adapting to the Audience in Real Time 05:12 The Early Pain, Pressure & Growth Years 14:36 Why Cultural Relevance Decides Which Brands Win 39:52 What Clients Actually Want From Brands 40:13 Leaving Gymshark & Working Across Multiple Brands 40:21 Inspiration, Leadership & Founder Energy 46:28 Building The Butterfly Effect Agency 50:41 Why Personal Brand Now Equals Business Leverage 54:31 How to Use LinkedIn as a Creative Growth Platform 01:06:57 Quickfire: Lessons, Regrets & Career Advice ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices