What Real Estate Agents Need To Know About Branding • Elizabeth Averyanova

Elizabeth Averyanova the founder of Studio Classica talks about her background and how she got into brand management. Elizabeth also discusses talks about what branding is and what's the role of the brand strategist. Last, Elizabeth discusses authenticity and picture-perfect presentation and also social media presentation and the power of videos. If you’d prefer to watch this interview, click here to view on YouTube! Elizabeth Averyanova can be reached at [email protected]. Please follow Elizabeth on Instagram here. This episode is brought to you by Real Geeks and FollowUpBoss. Transcript D.J. Paris 0:00Have you ever wanted to explore branding or improve your branding for your real estate business? We're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show. Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show. And in just a moment we're going to be speaking with brand expert or branding expert I should say Elizabeth Avery a nova, who's going to talk all about real estate broker or realtor branding, which is something that we hear a lot we have hundreds and hundreds of agents in our firm. And that is really one of the biggest questions we get is How do I brand myself better digitally. So via social or in print, and in lots of different ways. So we're going to talk about that. But before we get to Elizabeth, just a couple of quick reminders, please tell a friend about this show. Think of one other real estate agent maybe that needs help with their branding, and send them a link to our website if they're not a podcast person, which they can stream all of our episodes right from a browser, which is keeping it real pod.com Is our website or they could just pull up any podcast app and do a search for keeping it real and hit the subscribe button and let that last thing please...