436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author "Effortless"

How many times have we heard that we are supposed to give work our all? Give 100% or even 110%? And then we wonder how it is that professional baristas, managers, and owners burn out on a regular basis. I'd say it is high time we look at how we take on the work of the cafe work so that we can care for the health of ourselves, our people, while at the same time achieve even greater results. Too good to be true? Well today we will be talking with returning guest, author, speaker, and the world's leader in the subject of meaningful work, Greg McKeown!  Greg McKeown has dedicated his professional life to uncovering counterintuitive ways to be very successful–without burning out. In this pursuit he has written two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less”, which has sold over one million copies and been voted by Goodreads as “The #1 Leadership and Success Book to Read in a Lifetime” and “Effortless: Make It Easier to Do What Matters Most”. Together they have been published in 37 languages. McKeown is an exceptional public speaker and has spoken to hundreds of audiences as he has traveled to 40 countries around the world, including Apple, Facebook, Google, Microsoft and Nike as well as TED Fellows, SXSW and more He’s the host of The Greg McKeown Podcast which has been ranked in the Top 5 of all Self Improvement podcasts and Top 10 in all Educational podcasts His work has been covered in print media including in The New Yorker, The New York Times, Time, Fast Company, Fortune, Politico, Inc., and Harvard Business Review. It’s been covered on NPR, NBC, FOX and many times on The Steve Harvey Show. McKeown served for 7 years as a Board Member for Washington D.C. policy group Resolve and as a mentor with 2 Seeds, a non-profit incubator for agricultural projects in Africa. He has also been a speaker at non-profit groups including The Kauffman Fellows, Net Impact and Stanford University where he co-created the popular class, Designing Life, Essentially. He serves as a Young Global Leader for the World Economic Forum. He recently moderated a session at the Summer Davos in China called, Unpacking Social Innovation Models for Maximum Impact, and served as a panelist at the Sharpening Your Creative Edge working session at the Forum. McKeown did his Masters of Business Administration at Stanford’s Graduate School of Business, his Global Leadership and Public Policy certificate at Harvard University’s John F. Kennedy School of Government and is currently doing doctoral research at the University of Cambridge. In this episode we discuss:  Why we burn out at work The revolutionary 85% rule and why margin matters Trust as the engine of business Identifying the priorities and taking first steps Case studies in effortless thinking across time Focusing on the lighter way vs the heavier way An incredible personal story from Greg's own family How we can lead others into effortless work   Related episodes:  224 : Essentialism: Focusing on what truly Matters w/ Greg McKeown 111 : Self Care 101: Taking care of yourself while taking care of others 420: Design Meaningful Roles in the Cafe 380 : Founder Friday! w/ Cary and Cindy Arsaga of Arsaga’s Coffee Roasters Prioritizing your Work The Power of “No”   Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com