GTM Engineer: The Role You Didn't Know You Needed | Episode 017

GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down:→ What GTM engineering actually entails (it's not just sending emails)→ The 3 key characteristics of effective GTM engineers→ A 90-day implementation roadmap for $10M+ ARR companies→ Why testing one variable at a time is non-negotiableIf you are a lone marketer at a $10M+ ARR B2B company getting pressure from your CEO to drive more revenue, this is how GTM engineering can help. Bon appétit 🤌