Do You Feel Awkward Creating Some Videos, This Might Be Why?-with McCall Jones- EP 160

On this episode of the Lab Coat Agents Podcast, host Jeff talks to McCall Jones. She owns a company called CharisThere are 54 different forms of charisma styles that somebody can be. There are ways that people sabotage themselves on video, are you? How do you create a persuasive video that grabs attention and builds trust with your audience? Tune in to hear from McCall.    Episode Highlights:  McCall has 20 years of performance experience. She started her professional singing career when she was eight years old. When she was eight, she went from doing talent shows to doing crowds of 35,000 people in a couple of months. McCall had a dad who wouldn't speak to her for days at a time if she messed up on stage.  When McCall was building this Charisma-style system, she looked at what gives people the ability to make people pay attention, trust, and  act. There are three ways to move somebody to action. There are only three ways to get somebody to trust you, and there are six ways to get somebody to pay attention to you. There are different emotions and different intensity levels that every single person has, but each one of those emotions and intensity levels remains within a specific charisma style. What is the concept of finding your voice? When people try to find their voice, they repeat and repeat, and suddenly the thing that they measure of success is comfortability. When people get comfortable, they start to measure their success in the number of the videos published instead of what each individual video does for their business.  McCall suggests that you don't get caught up in how many views your videos get but get caught up in how long they watch, which Jeff can attest to is very hard because he produces many videos. When you tell your friends to take your advice, and they do it, you're not asking them to buy something. But if they do it, that means your authority's file is great. It is hard to build trust in one touch, but we always have ways to do that. The longer you have viewers in your universe, the more videos they watch, and the more likely they will develop that prosocial relationship, which means that they know you. There are six different entertainment styles. Three are hourly focused and less intense, and three are person-focused and more intense. When you meet a stranger or go to a different table at a networking event, you should shift into the higher intensity version of your entertainment style. Every time you meet somebody and sense that something is off, it means they are out of their charisma style. Nothing on camera makes you feel awkward, but what you are doing on the camera makes you feel awkward.   3 Key Points: There are no good or bad Charisma styles. There is only a right and a wrong for every single person. So if I tried to be you, it would be wrong for me, and it would be wrong for you if you tried to be me, says McCall. Light, lift, and compassion styles are three ways to move people to action. If somebody likes you in real life, they should like you on video, and if they don't like you in real life, they shouldn't like you on video, and it all depends on the skill you are using.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter McCall Jones | Instagram | Website | https://charisma.style/ Follow Up Boss (Sponsor) Chime (Sponsor)