How Video Humanizes Communication-with Darin Dawson-EP 155

If you are not shooting videos every day, maybe multiple times a day, you are quickly going to get behind in the real estate world, and that might sound daunting, but it's not. Our guest today on the Lab Coat Agents Podcast, Mr. Darin Dawson, the President and Co-Founder of BombBomb is going to help you understand why it is not because you only need to be sending communication videos between you and your customer, one to one. So that is what we are talking about here and you don’t want to miss it! Episode Highlights: Darin's friend Conor whom he met around 1998 was working in marketing, and he came up with this idea, “wouldn't it be great if we could send videos instead of emails because we are better in person?” Whenthey got the idea for BomBomb, Darin was leading the online sales efforts at a TV station, a small NBC affiliate. In 2005, there was no YouTube, and the iPhone Gen one didn't have a camera in it, and they decided that they were going to do video email for communication. So they set up a server in Conor's closet to host one video on it, says Darin. They partnered up with the third co-founder, Kevin Dibble, who was used to running the business for this day today. He helped them build their first developers and stuff fundamentally. Patrick McDavid was the first software hire we ever made, and he is our CTO now, says Darin. Conor was looking to purchase the bomb.com domain, but it was unavailable, so he purchased bombbomb.com. We were trying to find a name that would be catchy and that people would be interested in what it is, says Darin. Jeff asks Darin to tell the listeners the general concept behind using video as a one to one communication tool in business, its psychology, and why it works? The reason loan officers, real estate professionals, and financial planners showed up early with video communication is that they all rely on repeat, and referral business and relationships are core to your success, says Darin. How you show up as a human being is why people buy your service in this industry.  BombBomb allows you to scale face-to-face interactions with the people you get business from. We are in a tighter market, and in a tighter market, you go out to do things that stand out from the crowd and be different from everybody else because we are all the same in the consumer's mindset, says Darin. If you invite old clients into a group where you are just sharing valuable, interesting, or just fun stuff that creates engagement, they choose to accept the invite and open the app every day, says Jeff.  Jeff has countless success stories from his people who said the borrower called me back and said I am going with you because of your video. It helped me understand what you described, and I could sense your excitement for us. BombBomb gives you Intel to act on your best activities, and you can have the best success in the business you're trying to move forward.  Jeff inquires , “If you are in a position of recruiting or you know that this message needs to be received by the buyer, seller, or borrower because it's time-sensitive and so being able to see whether or not they opened it and watched it, that's critical, how does that work?” “If you are in the mortgage industry and are not using BombBomb, you are inefficient because it saves you so much time, puts you out of your head, and positions yourself as an authority,” says Jeff.  The reality is we are not meeting with all of the clients face to face, and even if you are, you're making the meeting face to face a lot more efficient because they already have a heads up about what they're ready to expect, affirms Jeff.  That stat says 90% of home buyers would use their agent again, but only 13% do because they never hear back from the agent and they're not remembered. “For clients, be a person, be a human being, say thank you just like you would anyone else because it's common decency and send them thank you videos so that they can remember you and you are going to feel great,” says Darin.   3 Key Points: There are other ways to do marketing like cold calling and door knocking, and you can do that, but if you want to attract and use different means of marketing that will grow your business, you have to do video, says Jeff. The main reason to start BombBomb was to send personal videos and talk about what we wanted clients to consider purchasing from us, and with that, we would make more money, says Darin. In BombBomb, we focus more on the recipient experience than we do on the sender because we want the recipient to be used to this easily, explains Darin. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Darin Dawson | LinkedIn | https://bombbomb.com/ |  Book Follow Up Boss (Sponsor)  Chime (Sponsor)