What Social Media Platform is right for you?-with Zachary Foust-EP107

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Zachary Foust, owner of Loft Realty in Delaware. In only three and a half years, Zach has built a social media following in the millions and established himself as the real estate authority in Delaware! Episode Highlights:  Zach opened Loft Realty in Delaware almost a year ago, but has been a realtor for four years now. Creating content ignites creativity in Zach’s brain because it presents him with an opportunity to solve a puzzle. Before real estate, Zach was raised by two military parents and worked full-time in the Army National Guard, a surround sound company, and as a correctional officer. Zach has been fired and demoted in multiple positions throughout his life because he was not able to focus his attention on those jobs. Jeff is in the mortgage game which tends to be very boring but he has been able to find his passion with the social media side of things. Zach entered his real estate industry as a blank slate and decided to change the person who he was. Through the use of video and live streams, Zach was able to build his foundation as an authority in the real estate game. Though some people might think that Zach’s personality is too loud to break bread with, his exposure makes him the best person to sell their house. Zach has never lost a single agent from his team from being fired because he does not view them as numbers. Though he doesn’t make a salary from his team, Zach is still able to earn as an agent and marketing consultant. An abundance mindset has taken Zach from getting his license to owning a brokerage in less than four years. Agents have a tendency to try to sell themselves over social media which actually has the opposite effect. When you decide to stop going after the sale and start going after the brand, consistency will come to define your success. With a stutter and a squeaky voice, Zach used to hate speaking in front of other people, but consistent training has helped him overcome that fear. By being completely authentic with all of his social media postings over multiple years, 94% of Zach’s sales were non-competitive this year. Know where you are and are not good, where you can provide value, and be authentic to that in your social media content. Make it a focus to get criticized because that means that you are doing something right. Depending on what kind of market you are going after, Zach suggests you start with either Facebook or LinkedIn. TikTok provides a great platform to create content but has proven difficult to get referrals for Zach. There is power in having a strong brand and an audience regardless of what industry you are in at the moment. Tailor your content to the average audience of the platform that you are using and start at ground zero. Being open-minded and having a growth mindset means you believe that you are one connection away from changing your life. Take opportunities to surround yourself with people who have achieved the success that you want to succeed. One of the biggest mistakes that people make is that they stay with the same group of people their entire lives. 3 Key Points: By not editing his videos and leaving in the bloopers, Zach was able to humanize himself and connect with his audience at a more authentic level. Zach has forced himself to put retention and recruiting at the forefront of his business by vowing to take no salary until his brokerage hits eighty agents. Don’t judge based upon what other people have accomplished or are posting on social media. Be authentic to yourself or failure is imminent. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Zachary Foust | Linktree | LinkedIn | Facebook| YouTube | TikTok |  Instagram LinkU (sponsor) RedX (sponsor) LCA Marketing Center (sponsor)