Ep. 39 Beetroot’s founders on purpose, self-management, and shocking people with trust

Andreas Flodström and Gustav Henman are the founders of Beetroot, a remarkable IT company set up in 2012 to create social impact in Ukraine. We talk about how culture has played an important role in their self-managed way of organising, the challenges of scaling (from 380 to 1000+ in the next four years), and the tough leadership lessons they’ve learned as founders as the company has grown.