Customer Experience as a Differentiator in the Digital Era with Asbed Kassis of Alena Solutions

Asbed Kassis, CEO and Founder of Alena Solutions, joins us on the podcast to talk about digital solutions and the user experience. Kassis runs a company that can develop the entire backbone of a company’s digital transformation. His key differentiator belief is the approach they take.The discussion digs deeper from Kassis’ startup journey to his core beliefs practiced in his company.Kassis believes in the value of being a partner with his company’s customers, and the user experience is central to his development principle. This emanates from the initial user, his direct client, all the way to the client’s end-user.Kassis shares his product development approach down to what he envisions as the future of digital in a post-pandemic world. Gain a thorough understanding of the digital transformation the world is currently experiencing. Also, learn how to make your business gain a key differentiator—whether you’re running an agency or looking for one, there are many key insights to [email protected] to the Leaders of B2B podcast for a great discussion. Check out our other great content on the LeadersofB2B.com.