Episode 053. Design the Customer Experience with Shimoda’s Ian Millar

Joining Patrick in the Leadership Lab this week is Ian Millar, co-founder and head of product at Shimoda Designs, an elite outdoor photography bag brand. They talk about Ian’s journey from the slopes of Whistler, Canada to his current home in Japan, including a Kickstarter campaign that met 600% of its goal in just a few days. Ian’s laser focus on his customers and their experience has led to an authentic, sincere brand with a loyal fan base.   Sign up for our newsletter at leddingroup.com/newslettersignup to get the latest articles, videos, and updates from Dr. Leddin and Leddin Group.