Needs vs Wants in Healthcare Marketing

This week on Leading with Health, I talk about consumerization in healthcare and the role of healthcare marketing. How does the drive to make a profit impact the main issue of patient care? Here are the articles mentioned in the show: In another record year for pharma TV ads, spending soars to $3.7B in 2018 Startups are selling you pills through Instagram. Why don’t they say which ones? You can subscribe to Leading with Health on Apple Podcasts, Google Podcasts, Spotify - and anywhere else you listen to podcasts. And guess what? I love hearing from you! You can reach out to me at [email protected] or tweet me @MMSJennifer or find me on Instagram @LeadingwithHealth. And if you haven't already, stop by my site and download your free copy of 100 Quotes from Women in Healthcare.